Why use referral marketing?
Setting up a referral program for your Shopify store can be a powerful strategy to grow your customer base and boost sales. Referral marketing leverages the power of word-of-mouth, enabling your existing customers to become brand advocates who promote your store to their network.
High Credibility Marketing: Recommendations from friends and family carry more weight than traditional advertising, fostering trust and credibility for your brand.
Retain Customers: Store credit incentivizes existing customers to make repeat purchases and re-engage with the brand.
Cost-Effective Customer Acquisition: Referred customers often convert at higher rates and have a higher lifetime value. Automated referral tools make it inexpensive and easy to setup an effective referral program that runs on autopilot.
How to set up a referral program
While setting up a referral marketing program may sound complicated, you can have one running in just a few minutes with ReferRush, our automated referral tool that sends a WhatsApp message or email with a unique referral link to each customer after they place an order.
Step 1
- Install ReferRush from the Shopify App Store here.
Step 2
- After installing, the app will initially show you a settings page where you can set the referral link discount and store credit rewarded to a referrer when their link is used
- If you are unsure about what discount to give, a discount of 10-20% and store credit of ₹100-200 is a good place to start.
Step 3
- Choose the a plan depending on your store. ReferRush does not charge a subscription fee and only charges 3.5% on any sales made through a referral link, as well as 0.035 USD per WhatsApp message.
Step 4
- That's it! Customers at your store will receive a WhatsApp message with their unique link every time they make a purchase, and new referral sales will start rolling in.
- You can also add an extension to your post-purchase checkout pages, allowing customers to see their referral links on the thank you and order status pages in a small widget. We have a full tutorial for that here.
Conclusion
A referral program is an essential part of any e-commerce business, and ReferRush can have you up and running with increased organic sales in just a few steps. If you need assistance, contact us at support@referrush.com, and we will help you promptly!
